Kaitlyn Chayeb
Public Relations Practitioner | Campaign Strategy | Social Media & Brand Storytelling
Public relations practitioner and University of Florida public relations graduate with experience in campaign strategy, social media marketing, and brand storytelling. Passionate about helping entertainment, hospitality, and lifestyle brands connect with their audiences through creative and strategic communications.
Featured Work
A strategic communications plan for crumbl focused on building brand trust through transparency, consistency, and audience-driven storytelling. The campaign blends social-first engagement with clear, actionable initiatives to strengthen long-term loyalty.
Music is a universal language. We feel it before we fully understand it.
The Super Bowl halftime show is one of the few moments when millions of people pause to share the same experience at the same time. That kind of attention is never just about entertainment.
Washington Nationals Rebrand
Developed a full franchise rebrand for the Washington Nationals into the Washington Sentinels, creating a cohesive identity rooted in D.C.’s cultural and political symbolism. The project included visual identity, uniforms, campaign strategy, and fan experience concepts to position the team as a premium, mission-driven brand.
Skills
A blend of creative storytelling, campaign strategy, and digital marketing expertise. Focused on helping brands communicate clearly and connect meaningfully with their audiences.
Graphic Design
Social Media Strategy
Content Calendars
Campaign Strategy
AP Style Writing
Microsoft Office
Canva
Certifications
Professional certifications that strengthen my expertise in digital marketing, analytics, and social media strategy.
Social Media Marketing Certification
Google Analytics Certification
Hootsuite Platform Certification